Joyce Swetlick has served as the Director of Tobacco Cessation with the NC Public Health Tobacco Prevention and Control Branch for fourteen years. Her responsibilities with the Branch include building infrastructure to advance evidence-based tobacco cessation through NC providers, public and private health plans/payers, employers and community groups; and managing the NC Tobacco Use Quitline – QuitlineNC. Before moving to North Carolina, Joyce was a Program Project Manager for the Ohio Tobacco Prevention Foundation where she facilitated the launch of the Ohio Tobacco Quit Line and oversaw 12 community projects. Earlier in her career, she served as a health educator in Northern Kentucky and was the first Tobacco Prevention Coordinator in the state. Joyce holds a Master’s in Public Health- Health Behavior and Education from UNC School of Public Health. Presently she is one of six directors of the nationally accredited Duke-UNC Tobacco Treatment Specialist Credentialing Program.